ToggleWP turns WordPress maintenance into a service your clients won’t leave

Give clients services your competitors can’t. They feel looked after, they stay, and you get new monthly revenue without hiring anyone. ToggleWP adds AI content assistance, proactive content health checks, and a locked-down admin to every site you manage.

  • New recurring revenue from AI: Clients get AI writing help right in their dashboard, powered by your OpenAI or Anthropic keys. You set the markup and keep the margin.
  • Show your value every month: Health audits flag broken links, missing media, and SEO issues before clients notice. You send the fix with the alert, and the renewal is easy.
  • A premium service that’s quick to deliver: Push settings to every client site in seconds, so a higher-tier care plan doesn’t mean more manual work.
  • Fewer “I broke it” calls: Lock critical plugins, show staging warnings, and catch accidental noindex settings. Clients get a site that stays stable, and you get your time back.

Works alongside management tools like MainWP, WP-Umbrella, and ModularDS.


Grow your revenue

Turn AI content help into a service you can brand and bill for. Your AI provider’s API key stays safely in your ToggleWP Cloud area. Your clients only see a white-labelled assistant in their dashboard, under your name and at your price.

Example: charge a client $49/month for “Content Assistant”, spend around $5 on AI usage, and keep the rest. Your clients pay you, not an AI company.

What you get:

  • White-label branding. Your logo, your name, your colours. Clients never see ToggleWP.
  • In-dashboard AI assistant. Clients write and improve content right inside WordPress, with no extra logins.
  • Content health checks. Each page gets a score and fixes to make, so clients can see the value every month.
  • ToggleWP Cloud AI hub. Manage keys, usage and every client site from one place.
  • Customised voice profiles. Content sounds like each client’s brand, not like generic AI.
  • Content templates. Ready-made layouts for blog posts, product pages and more, so clients get results faster.

Reduce client churn

Most clients don’t leave over price. They leave because something broke, nobody told them, and they started to wonder what they’re paying you for. ToggleWP stops those moments from happening, or makes sure you hear about them first.

Key modules:

  • Plugin control. Clients can’t deactivate, delete or install plugins that break the site. That means fewer “I just clicked something” emergencies.
  • Login monitoring. See failed logins and odd access as they happen, so security problems reach you before they become the client’s crisis.
  • Admin notifications. Hide the noisy plugin notices and upsells, so clients aren’t alarmed by warnings that aren’t theirs to act on.

Improve client satisfaction

A site going live is the start of the relationship, not the end. Happy clients are the ones who feel looked after month after month, and who can actually get things done in their own dashboard.

Key modules:

  • Reminders. Gentle, branded prompts that keep clients posting, updating and engaged, with no chasing emails from you.
  • AI assistant. Clients write better content in less time, without waiting on you or paying a copywriter.
  • A cleaner admin. A focused, branded dashboard that shows clients only what they need, so WordPress feels simple instead of overwhelming.

No risk 14 day free trial

Try ToggleWP risk free with a 14 day free trial (no credit card required), as well as a 14 day money back guarantee. If you aren’t completely happy you can request a full refund.

Maintain

$24 /mo

For freelancers & creators

  • Sites 15
  • Content Health Checks 100 URLs/mo

What’s included:

  • Security & login protection
  • Login monitoring & alerts
  • Email health monitoring
  • Media library tools

Scale

$79 /mo

For growing agencies

  • Sites 100
  • Content Health Checks 3,000 URLs/mo

Everything in Grow, plus:

  • Website Toolkit Starter, 10 domains ($25/mo value)
  • Partner Network community portal


All plans include ToggleWP Cloud.

From the blog